Luxury Brand Director

Join Elegance Group Indonesia as our Luxury Brand Director in the breathtaking archipelago of Bangka Belitung. This is a rare opportunity to shape the future of high-end branding in one of Indonesia’s most exclusive and emerging luxury markets. As the Luxury Brand Director, you’ll be at the forefront of crafting and executing strategies that elevate our brand to new heights of luxury and prestige.

In this role, you’ll work closely with our creative team to develop compelling brand narratives, oversee market research, and ensure our brand resonates with the discerning clientele of Bangka Belitung. You’ll leverage your expertise in luxury branding to drive brand awareness, engagement, and loyalty, while staying ahead of industry trends and competitor strategies.

📋 Tanggung Jawab Pekerjaan

• Develop and implement high-end branding strategies that align with Elegance Group Indonesia’s vision and values.
• Oversee market research and competitive analysis to inform brand positioning and messaging.
• Collaborate with the creative team to create compelling brand narratives, visual identities, and marketing campaigns.
• Manage brand assets, including logos, taglines, and brand guidelines, to ensure consistency across all touchpoints.
• Oversee the development and execution of luxury marketing initiatives, including events, promotions, and digital campaigns.
• Build and maintain strong relationships with key stakeholders, including clients, partners, and industry influencers.
• Monitor brand performance metrics and provide insights to inform strategic decision-making.
• Stay up-to-date with industry trends, emerging technologies, and best practices in luxury branding.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of experience in luxury branding, with a proven track record of successful brand campaigns and initiatives.
• Strong understanding of luxury market trends, consumer behavior, and competitive landscape.
• Excellent communication, leadership, and project management skills.
• Proficiency in luxury branding tools and software, such as Adobe Creative Suite, Canva, and Hootsuite.
• Certification in luxury branding or a related field is a plus.
• Fluency in English and Bahasa Indonesia is required.
• Previous experience working in the luxury or high-end retail sector is a plus.

🛠️ Keahlian

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